Vodafone mobile revamp imminent

Vodafone is set to announce new services aimed at taking advantage of increased demand for mobile internet access.

Vodafone is set to announce new services aimed at taking advantage of increased demand for mobile internet access.

The services, expected to be announced tomorrow, are part of Vodafone's strategy to counter advances by competitors like Google and Apple, according to the Financial Times.

Vodafone is also aiming to expand its source of revenue as around three quarters currently comes from providing basic wireless internet access.

Analysts say the world largest mobile operator with 294m users has lost some ground since taking the lead when it announced its Vodafone live services in 2002.

Since then Apple and Google have launched their iPhone and Android smartphones along with web sites selling associated software.

Vodafone's revamped services are likely to include giving customers a way of integrating several social networking sites on their mobiles as well as using them for making secure payments.

The mobile operator has also hinted at plans to open an online application store for customers.

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