Not to be outdone in terms of storage chaviness, Verbatim has released an anniversary edition "gold" 500GB 2.5in portable hard drive.
Strictly speaking, it is not real gold - the limited edition portable external hard drive uses a gold-coloured UV coating. It houses a 500GB 2.5in hard disc that includes back-up and synchronisation software. The drive is compatible with PCs and Macs, and is available for a limited period at an RRP of £79.99.
In 2006, memory supplier White Lake launched a £2,000+ gold and diamond-encrusted USB memory stick.