Facebook still dominates the social media market, even though users are likely to use two or more other social networking sites at the same time, research has found.
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The survey of 1,801 adults aged 18 and above, carried out by the Pew Research Center, found that 73% of those questioned use some form of social media, with 71% of those using Facebook.
Despite Facebook being the most used social media site, with 63% of Facebook users checking the site at least once a day, 42% of online adults visit multiple social media websites.
Each social media website appears to cater to a different demographic, with a majority of Pinterest users being women, while higher earning males prefer LinkedIn.
Twitter has significantly fewer users than social media giant Facebook, yet users visit more frequently, with 46% of Twitter users visiting daily, and just under 30% visiting several times a day.
The survey did not take into account teenagers under the age of 18, however, which is a huge market segment for social media sites.