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Intel powers next-generation Chromebooks

Cliff Saran

Intel has unveiled a range of Chromebooks using processors based on its Haswell microarchitecture, including HP, Acer, ASUS and Toshiba devices.

The HP device offers a 14-inch diagonal high-definition (HD) display, a 16GB solid-state drive HDMI, USB 2.0 and USB 3.0 ports and a combination headphone and microphone jack.

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With sales of Android devices overtaking PCs, Intel appears to be shifting focus away from the traditional WinTel market (Intel-powered PCs running Microsoft Windows) to smart devices.

Intel said it was a major contributor to the Android OS and has enabled 64-bit kernel support for Android. This provides developers with more than 4GB system memory to improve the performance of applications and support applications such as ultra-HD video in mobile devices.

Doug Fisher, vice-president and general manager of software and services at Intel, said:  “As mobility becomes more personal and personalised, Intel is innovating to address this shift by creating a set of new services, user experiences and designs for consumers and also IT managers and business users to choose from.”

“Our strategy is to help ensure Intel architecture offers the best experience across all devices, operating environments and price points.”

Intel has introduced its latest Atom processor, the Z3000 Series, which it said was its first mobile quad-core system on a chip design. Intel claimed devices would offer 10-plus hours of active battery life and up to three weeks of standby with an always-connected mobile experience.

Intel’s drive to support non-PC devices reflects a general trend among IT buyers away from desktop and laptop PCs. According to IDC’s Smart Connected Device market share forecast, tablets are set to grow by 79%; and smartphones by 71%, between 2013 to 2017. The analyst reported that desktop PCs only represent 8.6% of the overall smart device market, while tablets represent 14.6%.


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