Executives leading corporation search strategies have seen their pay increase 70% over the last three years, according to research from ReThink recruitment.
Search engine optimisation (SEO) and pay per click (PPC) are vital to the online advertising model. SEO improves a website's visibility in company search online. PPC is the model where advertisers pay websites each time a reader clicks on the advert.
Even junior staff working on business corporation search strategies can earn £45,000. This compares to £30,000 three years ago.
Mark Geraghty, head of ReThink executive, said that, in some web and digital media firms, the job of head of search is a very senior position: "As businesses put ever bigger budgets into their online marketing efforts, this role has gone from being a relatively junior to a high status role - in some web and digital media companies, this is a director's job."
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"If you are spending several million pounds a year just on pay per click, then it makes perfect sense to invest in someone senior to manage that process and ensure you are getting the best return on investment."
Mark Geraghty said the high salaries are the result of stiff competition for company search skills. "Web-based companies and corporates are having to compete for the talent with the digital marketing agencies - who want to hire those individuals out as consultants."
ReThink said businesses - most notably fashion retailers - have also seen a huge surge in demand as they step up their e-commerce activity and invest in social media campaigns to drive traffic their way, raising the prospects for marketers who know how to use social media.
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