BT OpenZone users can now find their way around London with a location service called BT MyPlace, which provides wireless information services via Wi-Fi to Londoners.
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The free service is funded through on-site advertising and includes information provided by Time Out, Love Theatre, Kodak, LondonPass and audible.com, Westminster City Council information and transport service.
Leader of Westminster Council, Colin Barrow, said, "We are taking some important steps towards becoming the best managed city in the world in time for 2012 and this joint project with BT is further evidence to support this goal."
The service integrates with the existing wired network, allowing Westminster Council to extend services and applications across Wi-Fi networks. MyPlace is able to detect the location of the user, which enables it to provide context-aware communications and services to residents, business commuters, and visitors to the city.