By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
The picture is similar in the US, said AdMob, where the market is strongly influenced by the Apple iPhone.
Worldwide requests from iPhones grew 52% month over month to 359 million in November, giving the iPhone 6.3% of total advertising requests. In the US, the iPhone is the leading Wi-Fi-enabled handset, with 9.9% of requests.
In the US, 42% of iPhone requests are made from Wi-Fi, notably higher than most other Wi-Fi-capable phones which average between 10% and 20%.
AdMob collects and analyses handset and operator data from every advertising request in its network.