The UK's top online retailer Amazon has started an MP3 price war with the launch of its UK music download service.
The UK is the first country inside the US to be able to access Amazon's music store offering more than three million songs.
Amazon MP3 is offering tracks from 59p and albums from £3 after joining forces with Sony BMG, Universal Music, EMI Music and Warner Music.
Amazon MP3 is in direct competition with Apple's iTunes, offering albums such as The Circus from Take That at less than half the price.
This has led to Apple cutting the price of some of older releases, but Amazon MP3 still has the upper hand when it comes to digital rights management (DRM).
Unlike many of the iTunes tracks, the music available from Amazon can be downloaded on to all MP3 players and mobiles, including iPods and iPhones.
Once users download a track, they are free to load and play it on any device, according to the BBC.
Last year EMI removed DRM from most if its music sold through download sites.
EMI said the best way to stop music piracy was to make legal content available at an affordable price.
In February last year, the UK government rejected calls for a ban on DRM, saying music sellers should be able to protect their content in this way.