Attempting to tap in to the demand by extended organisations to improve business efficiency by deploying IT that enhances collaboration and cuts costs, Verizon Business has unveiled a high definition video conferencing service.
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The network provider believes that its service will see use at customers who are turning to video conferencing as an alternative to face-to-face meetings to boost productivity, trim business travel costs and help reduce carbon emissions associated with business travel.
According to a study conducted in 2006 by Frost & Sullivan (sponsored by Verizon Business and Microsoft), collaboration is a key driver of business performance. The study also found that IT professionals around the world see their collaborative efforts as highly productive and believe that collaboration through communications technologies can provide a competitive advantage.
Running over the Verizon Business global public and Private IP network, the HD video conferencing is designed to provide images with finer resolution and a sharper, clearer picture than videoconferencing services using standard definition (SD) video. The HD video conferencing experience supported by Verizon offers a screen resolution frame size of 1,280 x 720 pixels and a transmission speed of 30 frames per second.
To take advantage of the offering, customer equipment must support high definition at each location participating in HD meetings. The access may be provided through the public Internet or over Verizon Private IP service, with four access speeds available: 1,152kbps, 1,472kbps, 1,536kbps and 1,920kbps.
Despite incurring a noticeable cost compared with SD services, HD video conferencing solutions are of such quality, says Verizon, that they can vastly improve the video-conferencing experience by to provide a clearer, crisper and higher-quality video picture for customers with high-definition-capable video equipment.
"A key benefit to video conferencing is the leader's ability to know participants are engaging in the topic, since the leader can see them and visually interact;" said Mike Marcellin, vice president of Product Marketing for Verizon Business. "HD video enriches the collaboration session by delivering a more realistic and lifelike experience than previously available with standard video conferencing. As organisations continue to consider use of immersive video conferencing in the longer term, high-definition video conferencing offers an improved, immediate and cost-effective alternative to in-person meetings.'”