Microsoft has unveiled Microsoft Silverlight, a new cross-browser, cross-platform plug-in for delivering next generation media content for the web.
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Silverlight, previously called Windows Presentation Foundation Everywhere (WPF/E), is being pitched as a rival to Adobe’s Flash Player. Early supporters of the new platform include Akamai Technologies, Brightcove, Eyeblaster, Limelight Networks, Major League Baseball and Netflix.
Microsoft said Silverlight integrates with existing web technologies and assets to deliver higher-quality experiences with lower costs.
Silverlight offers consistent experiences to both Macintosh and Windows users on a variety of browsers including Internet Explorer, Firefox and Safari.
“Content providers are seeking a way to deliver rich interactive applications using the tools and skills they already have. They want an end-to-end solution that enables them to rapidly reach multiple platforms with reasonable deployment costs,” said Bob Muglia, senior vice-president of the server and tools business at Microsoft.
Silverlight uses Windows Media Video (WMV), Microsoft’s implementation of the Society of Motion Picture and Television Engineers (SMPTE) VC-1 video standard.
A beta for Microsoft Silverlight will become available by the end of the month.
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