Virgin Megastores turns to BizTalk to recover lost sales


Virgin Megastores turns to BizTalk to recover lost sales

Will Hadfield

Entertainment retailer Virgin Megastores has implemented Microsoft BizTalk Server to save £315,000 in lost sales through improvements to its inventory management.

Virgin is using BizTalk to make its inventory management processes responsive to sales during the day.

Before BizTalk, the retailer could only see how much stock was held in-store after its stores had closed for the day. Virgin’s buying team was forced to rely on anecdotal evidence of sales in individual stores when it tried to replenish fast-selling products during the day.

BizTalk is a business process management technology that enables companies to share data and files over different applications. Virgin Retail, which operates the Virgin Megastores brand, is using BizTalk to take sales information from its Epos system and transfer it to its back-office systems.

Virgin Retail made a pre-tax loss of £85m over the 12 months to 1 April 2006, according to results filed at Companies House last week. It wrote off £5.1m of stock because it said it could no longer sell the products at full price.

Related articles: Virgin Megastores revamps website to increase sales

Virgin Megastores cuts costs with business intelligence system

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