Intel drops 'Intel Inside' tag in rebranding campaign


Intel drops 'Intel Inside' tag in rebranding campaign

Antony Savvas

Intel is dropping its “Intel Inside” PC marketing logo and replacing it with the “Leap ahead” tag. The company is also planning to unveil a newly designed Intel logo later today.

The Intel Inside brand has been successful in making consumers aware of the type of processor used in their computer, and has helped Intel to remain the world’s number-one PC processor supplier.

The Intel Inside tag has been used since 1991, and Intel decided on the rebranding and logo modification in response to its changing business.

With Intel now established as a complete platform and chipset supplier and not just a microprocessor supplier – as illustrated by its successful Centrino wireless chipset solution – Intel wants to demonstrate that it is an evolving technology company.

Instead of a capital “I” in the company’s logo, the new design will have all lower-case letters, alongside other modifications.

The cost of the rebranding campaign has not been disclosed.


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