The poll, undertaken by market research company RMP on behalf of retail payment system providers Wincor Nixdorf, Retail Logic and Dione, said many have yet to be convinced by the business case.
A second survey found that business operations support, project management and security have been the greatest challenges faced by retail IT directors during 2003. The study, from research group Retail Systems Alert Europe, found developing metrics to monitor IT contribution and boosting credibility among users were the biggest challenges for the 50 IT chiefs from large retailers who took part in the survey.
Project management, including getting user involvement and business process change management, security, marketing to management and IT budgeting were next on the list for IT directors.
Tom Friedman, chief executive of Retail Systems Alert Europe, said, "The survey revealed that many retail IT directors believe they are still under-performing.
"It provided evidence that the day-to-day activities of IT directors now go far beyond the past responsibilities of the in-house techie."