UK firms wary of m-commerce


UK firms wary of m-commerce

Paul Mason

Fewer than one in four UK firms has a mobile e-commerce strategy, according to research commissioned for Computer Weekly. Users cited the pressure of fixed-wire e-commerce projects and uncertainty about technology as the reasons for caution.

The survey, commissioned by Compaq and E-business Expo 2000, showed that Wap is the preferred future channel for 22% of businesses.

Mike Johnston, new economy director at Compaq UK, warned against complacency. "Wap has given us a glimpse of the mobile internet opportunity, but everyone would agree it is not the killer application. But UK businesses cannot afford to sit back and wait until the technology matures - by that stage it will be too late. The approach should be similar to working in the internet space - try it , fix it, analyse it."

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