Amazon.com has opened a portal to allow developers to submit applications for the upcoming launch of an Amazon Appstore for devices running on Google's Android operating system (OS).
Rumours of an Amazon app store to rival Google's Android Market were circulated last year. Amazon has now confirmed its plans in a statement introducing the Amazon Developer Portal.
"The sheer number of apps available today makes it hard for customers to find high-quality, relevant products - and developers similarly struggle to get their apps noticed," said Amazon in a blog post.
"We continue to innovate the mobile shopping experience with the Amazon Shopping app, Amazon Price Check and the recently launched Windowshop for the iPad. We have numerous Kindle apps, and customers can shop our MP3 store from their mobile devices. Our subsidiaries like IMDB and Audible also have robust mobile applications. An Appstore is a logical next step for Amazon in mobile," the company said.
According to a Wall Street Journal report in October last year, Amazon plans to take a 30% slice of app sales from developers. This is the same commission fee Apple and Google charge for their stores. It is uncertain when the appstore will launch.
Google is to launch a digital newsstand to distribute newspapers and magazines on Android mobile devices, it was reported this week.