Plastic Logic launched the QUE proReader, a competitor to Amazon's Kindle, at the Consumer Electronics Show in Las Vegas this week. The company will roll out the product in the US in April.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
The A4-size device sports a shatter-proof plastic display unique to the e-reader market, which is dominated by glass-based screens. The proReader is aimed at business users and connects to various professional publications.
In the US, customers will use Wi-Fi or AT&Ts' 3G network to download from Barnes and Noble's database of digital books; from newspapers including the Wall Street Journal and the Financial Times; and from magazines, periodicals, and online publications. It also supports PDF, Word, PowerPoint, and Excel documents.
Prices for the e-reader range from $649 for a 4Gbyte model to $799 for an 8Gbyte model. It uses technology called e-Ink, which optimises its battery life of over a week; the device's screen also requires no power to maintain an image.
The proReader joins the tussle for a share in the growing e-reader market, currently dominated by Amazon's Kindle. More than half a dozen e-readers were introduced at the Consumer Electronics Show alone.
Plastic Logic is a spin-off from Cambridge University's Cavendish Laboratory, which began developing the plastic screen technology more than 10 years ago. Despite its British roots, the company has yet to announce a UK launch date.