The tr.im link-shortening service was shut down yesterday after its operator Nambu Network was unable to find a buyer.
The company said on its home page it was unable to monetise the link-shorting service and added, "We regret that it came to this, but all of our efforts to avoid it failed. No business we approached wanted to purchase tr.im for even a minor amount."
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Users won't pay to shorten links, and the company could not interest enough businesses in purchasing trend data on the most popular links.
Link-shortening services are useful for Twitter users who must fit them into 140-character updates. The company appeared to blame the social networking site for some of its problems, saying, "We just can't justify further development since Twitter has all but annointed bit.ly the market winner. There is simply no point for us to continue operating tr.im, and pay for its upkeep."
Graham Cluley, senior consultant at security firm Sophos, said tr.im went offline for several hours last Wednesday and that this may have been the final straw for the service.
It was reportedly due to a denial of service attack, but Cluley said, "It has been suggested, however, that hackers may not have been to blame for the tr.im outage, but instead that budget airline JetBlue may have overwhelmed the service. Last Wednesday, JetBlue attained over a million followers on Twitter, and announced a one-day only deal cutting flights by 20 percent.
"They used tr.im to shorten the link, and later acknowledged that the flood of traffic may have been responsible for breaking the back of tr.im."