<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
   <channel>
      <title>Tune into RFID</title>
      <link>http://www.computerweekly.com/blogs/rfid-blog/</link>
      <description>David Bicknell’s RFID blog</description>
      <language>en</language>
      <copyright>Copyright 2009</copyright>
      <lastBuildDate>Mon, 24 Aug 2009 08:14:51 +0000</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

      
      <item>
         <title>Postal services ready to deliver on RFID</title>
         <description><![CDATA[<p>Interesting story <a href="http://www.zdnetasia.com/news/communications/0,39044192,62057105,00.htm?scid=rss_z_nw">here</a> in ZDNet Asia about an increasing number of countries&nbsp;signing up for a pilot involving RFID. The use of RFID in postal services isn't new - the Finns have been using it since 2008 - but its use is clearly growing.</p>
<p>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/08/postal-services-ready-to-deliv.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/08/postal-services-ready-to-deliv.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID in postal services</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">postal services</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Universal Postal Union</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">ZDNet Asia</category>
        
         <pubDate>Mon, 24 Aug 2009 08:14:51 +0000</pubDate>
      </item>
      
      <item>
         <title>Rise of the RFID Robots</title>
         <description><![CDATA[There''s an interesting <a href="http://www.rfidjournal.com/article/view/5113">piece</a> reported in RFID Journal about the use of RFID robots. It's written by Kevin Ashton, co-founder of the Auto-ID Centre. Worth a read.]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/08/rise-of-the-rfid-robots.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/08/rise-of-the-rfid-robots.html</guid>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Ashton</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Auto-ID Centre</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Georgia Institute of Technology</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID robots</category>
        
         <pubDate>Mon, 17 Aug 2009 07:58:20 +0000</pubDate>
      </item>
      
      <item>
         <title>The Value of RFID</title>
         <description><![CDATA[<p>Interesting article <a href="http://www.rfid-monthly.com/?p=1449">here</a>&nbsp;in RFID Monthly which discusses the value of RFID. It suggests that <span style="FONT-FAMILY: 'Arial', 'sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">RFID's ability to generate value is evolving, with&nbsp;businesses ready to take a closer look at how to add value with RFID by leveraging its automated features to more quickly discover process exceptions or to provide&nbsp;item level visibility into large&nbsp;pools of products. </span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">It suggests that mistakes happen in daily processes, but w</span><span style="FONT-FAMILY: 'Arial', 'sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">e cannot always change the human element and it is hard&nbsp;and costly to define sufficient business controls to reduce errors to an acceptable level in many cases. It&nbsp;adds that this is where RFID plays a crucial role. It allows users to identify exceptions and manage business processes much more efficiently. </span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; FONT-SIZE: 10pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">This concept doesn't seem too far removed from another theme I'm writing on a lot at the moment, that of&nbsp;IT Service Management and ITIL. ITIL is a set of policies and procedures for managing IT infrastructure assets, operations, development and review to manage core IT processes while standardising the way IT problems are tackled. The interesting thing is that both RFID and ITIL are helping to deliver business value.</span></p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/08/the-value-of-rfid.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/08/the-value-of-rfid.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID and the business case</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">business value</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">IT Service Management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">ITIL</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">processes</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID</category>
        
         <pubDate>Fri, 14 Aug 2009 07:16:52 +0000</pubDate>
      </item>
      
      <item>
         <title>Now you can RFID-secure your hard drive </title>
         <description><![CDATA[<p>Browsing around I spotted this <a href="http://www.gadgetreview.com/2009/08/freecoms-hard-drive-secure-requires-an-rfid-card-to-read-and-write.html">little gadget</a>, a 2TB hard drive from <a href="http://www.freecom.com/news.asp?id=8895&amp;catName=press">Freecom</a> that is secured by RFID. Sounds like a great idea, and&nbsp;probably as <a href="http://www.crunchgear.com/2009/08/11/rfid-secured-hard-drive-good-idea/">this review&nbsp;</a>suggests, might be suitable for a small business. Mind you, there may be a queue to get one.</p>
<p>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/08/now-you-can-rfid-secure-your-h.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/08/now-you-can-rfid-secure-your-h.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID innovations</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">CrunchGear</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Freecom</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Gadget Review</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID</category>
        
         <pubDate>Thu, 13 Aug 2009 07:40:43 +0000</pubDate>
      </item>
      
      <item>
         <title>BRIDGE Group makes key move on RFID tag security</title>
         <description><![CDATA[<p><font size="2"><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt">The topic of RFID security has always attracted interest. There have been numerous tales over the last few years of&nbsp;<a href="http://www.darkreading.com/security/encryption/showArticle.jhtml?articleID=208804456"><font color="#800080">RFID hacking</font></a>&nbsp;and <a href="http://www.usenix.org/event/lisa06/tech/rieback/rieback.pdf"><font color="#800080">new security approaches</font></a>, all of which have added to RFID's mystique.<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt">Now, work by the influential BRIDGE (<b>B</b>uilding <b>R</b>adio frequency <b>ID</b>entification solutions for the <b>G</b>lobal <b>E</b>nvironment) project is tackling the security issue through the Tag Security Research Group (SRG) and has produced a <a href="http://www.bridge-project.eu/data/File/BridgesecuritypaperDL_9.pdf"><font color="#800080">White Paper</font></a>&nbsp;tackling the issue of tag security detailing how a new&nbsp;landscape for the use of more secure tags compliant with EPCglobal's&nbsp;Gen&nbsp;2&nbsp;protocol might evolve.<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt">In its conclusions the group says the objective of the White Paper was to review the current RFID tag security activities and to investigate future requirements. It suggests the ongoing purpose and focus of the SRG should be to build security functionality into tags and readers to enable applications to have a secure platform that can be used to implement their specific security functions and commands. <o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt">Never too far away from RFID security issues are privacy concerns, and the White Paper suggests that,&nbsp;as more businesses begin to rely on EPC-based events to manage and share critical&nbsp;supply chain processes, effective solutions must be in place to guarantee control of confidential data and system accountability.&nbsp;<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt">The reality is that the sharing of information can increase productivity, but at the same time, such sharing raises questions about the use and misuse of information by third parties once information has been disclosed.<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 10pt">The White Paper considers one of the main success stories emanating from the SRG&nbsp;work to be the groundbreaking&nbsp;development done to satisfy privacy requirements by 'stunning' an RFID tag as it leaves a store so that it cannot be read outside the store environment, but could still be reactivated if/when the item and tag are returned to the retailer. This protects the consumer's privacy while at the same time solving the retailer's consistent and thorny problem of how to manage product returns. <o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 8pt">&nbsp;<o:p></o:p></span></p>
<p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p></p>
<p></p></font>
<p>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/08/bridge-group-makes-moves-on-rf.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/08/bridge-group-makes-moves-on-rf.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID security</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">BRIDGE</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">EPCglobal</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">privacy</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">security</category>
        
         <pubDate>Tue, 11 Aug 2009 20:47:58 +0000</pubDate>
      </item>
      
      <item>
         <title>Using RFID tags to track beverage industry assets</title>
         <description><![CDATA[<p>I recently discussed the role of <a href="http://www.acqsys.eu.com/AboutUs.aspx">Acqsys</a> in servicing manufacturers'&nbsp; - typically food and beverage companies like Nestle, Heineken and assets such as refrigerators, beer taps, water coolers&nbsp;- assets on the Iberian Peninsula. </p>
<p>To ensure that&nbsp;it has the right tag on the right&nbsp;asset in the right location, Acqsys has a partnership with RFID specialist <a href="http://www.intellident.co.uk/4.00/en/default.php">Intellident</a>&nbsp;which enables it to ensure the tag works effectively.</p>
<p>That's particularly important given RFID's challenges in coping with certain physical characteristics, such as water and metal.</p>
<p>In some cases, the positioning of tags will need to be tailored to meet the demands of where at the end user location the assets are positioned. For example, if the refrigerator is parked against a wall, the tag may be placed in a pre-manufactured recess within the equipment.</p>
<p>The tags - usually active tags with a maximum life of up to 5 years - will have their pulse rate turned down to extend battery life, meaning that when the manufacturers' salespeople&nbsp;visit the end location - or 'bridge to the consumer' -&nbsp;they can still track and create a record that the asset is still in place and has not been moved, displaced or been stolen.</p>
<p>In some parts of the Iberian Peninula, the assets are still identified by bar codes rather than RFID tags, which means the bar codes' condition must be monitored to ensure they are not damaged&nbsp;and cannot be read.&nbsp;</p>
<p>Acqsys' asset tracking and asset servicing business model works on the basis that instead&nbsp;of servicing the assets sitting on their balance sheets, manufacturers would sell the assets to Acqsys which would then create a one-stop-shop servicing model, which improves asset efficiency and releases working capital for the manufacturers.&nbsp;</p>
<p>The partnership with Intellident and use of RFID demonstrates how, for an asset tracking and maintenance operation, RFID has become an&nbsp;integral&nbsp;- and now almost everyday - application.&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/07/tailoring-rfid-tags-to-assets.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/07/tailoring-rfid-tags-to-assets.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID in Asset Tracking</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Acqsys</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">active tags</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">asset management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">asset tracking</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">beverage industry</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Heineken</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Intellident</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Nestle</category>
        
         <pubDate>Fri, 10 Jul 2009 12:59:54 +0000</pubDate>
      </item>
      
      <item>
         <title>RFID has key role in Acqsys asset servicing model</title>
         <description><![CDATA[<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt"><font color="#000000"></font></span>&nbsp;</p><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt"><font color="#000000">
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">Today's challenging economic times are spurring the creation of new innovative business models to help restructure companies' finances and shift assets from company balance sheets to generate capital that can be better utilised within the business.<o:p></o:p></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">One new business model that has recently emerged and is now operating across Europe is the streamlining of the servicing process for manufacturers by taking assets off manufacturers' books, releasing working capital and reducing the number of separate, scheduled servicing trips by numerous distributors. </p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">One of the pioneers of this new business model is Reading-based<a href="http://www.acqsys.eu.com/"> Acqsys</a>,&nbsp; which is now working with leading manufacturers in the food and beverage industry to help them free up that working capital from their assets.<span style="mso-spacerun: yes">&nbsp; </span><o:p></o:p></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">Acqsys is a global asset management solutions organisation servicing asset-intensive customers in the food, beverage and transportation sectors. Its clients typically include large investment grade food and beverage manufacturers and staple food and drinks businesses, including Heineken, Scottish and Newcastle, Danone and Nestle. <o:p></o:p></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">As well as releasing capital and asset management, other business benefits accruing from the Acqsys business model are improved sales productivity, better asset traceability, more effectively managed asset lifecycle costs, reduced assets losses, and reduced cost of servicing assets.</span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">Where does RFID come in? <span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">Through its partnership with radio frequency identification (RFID) specialist<a href="http://www.intellident.co.uk/4.00/en/default.php?_kk=c2586b9c-5f60-47f5-a2de-9a14731003db&amp;_kt=2463339844"> Intellident</a>, Acqsys will put RFID tags on all its assets so that when a manufacturer's salesperson visits the client, he or she can use a PDA to scan the device. This can prevent fraud by accurately recording assets on an asset register while also accurately tracking the maintenance life of the asset for depreciation purposes. <o:p></o:p></span></p></span></span>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">For the food service industry, whose equipment typically encompasses assets such as ice cream refrigerators, coffee machines, vending machines, water coolers, hot and cold beverage machines yoghurt-makers and beer taps, servicing of their assets is an expensive and time-consuming business. For example, for Heineken, the world's third largest brewer, equipment that costs around 100m Euros (£85m) to acquire across Western Europe will cost 50m Euros (£42m) a year to clean and service. That's nearly half the costs again in maintenance after the initial purchase price.<o:p></o:p></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">Assets are a complex business and the investment can be very cost intensive.<span style="mso-spacerun: yes">&nbsp; </span>The main driver for a food service company is to find the most effective way of managing an asset operation, and getting the balance right between throughput, payback, and the efficiency of the asset. What a manufacturer is asking itself is, 'Can we place equipment in certain outlets that drives output through them - and what is the most effective way of doing it that drives both traffic and volume?' <o:p></o:p></span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">Ice cream refrigerators are an ideal example of such assets. On the Iberian Peninsula, there are 100,000 ice cream refrigerators owned manufacturers. Those assets are held on the manufacturers' balance sheets, and serviced by their distributors (<i style="mso-bidi-font-style: normal">or concessionaires</i>) at point-of-sale locations such as cafes, bars, supermarkets or at the beach. These high value assets out in the field are a step removed from the manufacturer, making them notoriously difficult to audit. One ice cream manufacturer who only did an audit every three years found it had fewer assets than it originally thought.</span></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><span style="FONT-FAMILY: 'Trebuchet MS', 'sans-serif'; FONT-SIZE: 10pt">As this business model for the servicing of food service assets comes into its own, you can expect RFID&nbsp;to play a&nbsp;growing&nbsp;role</span>&nbsp;in improving asset management and reducing asset losses.</p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"></font></span>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/07/rfid-plays-role-in-asset-servi.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/07/rfid-plays-role-in-asset-servi.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID in Asset Tracking</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Acqsys</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">asset management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">asset servicing</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Danone</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Heineken</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Intellident</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Nestle</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Scottish &amp; Newcastle</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">working capital</category>
        
         <pubDate>Fri, 03 Jul 2009 06:57:56 +0000</pubDate>
      </item>
      
      <item>
         <title>RFID&apos;s tracking of assets in the data centre grows</title>
         <description><![CDATA[<p>Use of RFID within the data centre&nbsp;to track&nbsp;IT assets is growing, according to <a href="http://www.itbusinessedge.com/cm/community/features/articles/blog/rfid-gains-leverage-in-the-data-center/?cs=33606">this article</a> on IT Business Edge, which says the Financial Services Tech Consortium has been&nbsp;developing <a href="http://www.fstc.org/projects/index.php?id=29">standards</a>&nbsp;for IT asset tracking.</p>
<p>Perhaps inevitably, compliance is the driver, in the shape of Sarbanes-Oxley legislation. Vendor members of&nbsp;FSTC include Microsoft, IBM and eBay, with banking members including Bank of America, Wells Fargo and Fidelity Investments.</p>
<p>You can read more about FSTC's investigation into using RFID by following <a href="http://www.fstc.org/press/press_detail.php?id=299">this link</a>&nbsp;to a piece in RFID Journal</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/07/acqsys-supply-chain-update.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/07/acqsys-supply-chain-update.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID in Asset Tracking</category>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID in financial services</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">asset management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">banks</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">compliance</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">data centre</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Financial Services</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">IBM</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Microsoft</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Sarbanes-Oxley</category>
        
         <pubDate>Wed, 01 Jul 2009 11:45:53 +0000</pubDate>
      </item>
      
      <item>
         <title>EC recognises EPCglobal message over RFID</title>
         <description><![CDATA[<p><font face="Arial"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: navy; FONT-SIZE: 10pt"></span></font>&nbsp;</p><font face="Arial"><span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: navy; FONT-SIZE: 10pt">
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 9pt">The <a href="http://www.computerweekly.com/Articles/2009/05/12/236002/ec-wants-consumers-to-control-privacy-of-smart-card.htm">headlines</a> may say this week that the European Commission adopted a set of recommendations to make sure that everyone involved in the design or operation of smart chip i.e. RFID&nbsp;applications that respects the individual's fundamental right to privacy and data protection..<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 9pt">The reality behind&nbsp;the recommendations is that the EC has had to recognise&nbsp;reality and rein back some of its proposed RFID&nbsp;recommendations after intense lobbying from&nbsp;current and future would-be RFID exponents&nbsp;warned that the EC's&nbsp;hobnail boots threatened to trample all over the sapling RFID industry.&nbsp; A commonsense approach that satisfies all has prevailed.<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 9pt">Not too many months ago, organisations such as EPCglobal were trying to get over their message to the EC that "with RFID applications at a fledging state, the business case for RFID for many retailers is still only just about positive and others still have difficulty finding it.&nbsp; Any EC requirement to offer deactivation with all its complexities, or even ubiquitous simple tag removal, would be very likely to result in the stopping of item level adoption by retailers.&nbsp; This is likely to halt the long term opportunities and benefits of RFID for consumer and retailer before they have been obtained. RFID offers a real opportunity for European retailers to become more efficient. This will not happen if the legislation fails to strike the right balance between consumer protection and the benefits consumers and retailers can obtain from an efficient service driven retail industry."<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 9pt">The clear message then was that functionality in RFID technology goes hand in hand with cost. Any functionality, security, privacy or other, has a price. If goverments regulate in any way there is bound to be a private sector outcry on cost. However a laissez faire approach without adequate regards to protecting the rights of ALL participants, including citizens, is possibly a recipe for trouble. This is one of the issues government policy makers fear. The impact of culture and local societal values in matters of security and privacy cannot be underestimated. There is a fear that RFID could go down the same road in public perception as GM foods with decisons being based on irrational emotions and politics. If so, opportunities could be lost.<o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 9pt">It seems those fears&nbsp;have been understood and taken on board within the corridors of power in&nbsp;Brussels&nbsp;when it came to discussions over the deactivation or removal of tags. <o:p></o:p></span></p>
<p><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; FONT-SIZE: 9pt">GS1 EPCglobal, which&nbsp;has been an active and committed stakeholder throughout the process, says that&nbsp;consumers and businesses will both benefit from the recommendation's practical guidance for leveraging the benefits of deploying RFID within the European Union, while protecting the privacy of consumers. Hence, this text is the result of contributions from different stakeholders and in a sense, all stakeholders are winners.&nbsp; GS1 EPCglobal considers that efforts should now be placed on how to efficiently implement the provisions of this&nbsp;Recommendation, and it will&nbsp;work with its community of users towards that end.</span></span></font></p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/05/ec-moves-after-rfid-lobbying.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/05/ec-moves-after-rfid-lobbying.html</guid>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">EC</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">EPCglobal</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">GS1</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">privacy</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">retailer</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">tags</category>
        
         <pubDate>Wed, 13 May 2009 23:20:42 +0000</pubDate>
      </item>
      
      <item>
         <title>RFID-enabled magazine</title>
         <description><![CDATA[<p>Gadget-loving blog <a href="http://www.shinyshiny.tv/2009/03/amusement_rfid.html">ShinyShiny brought to my attention a little RFID Amusement</a>. </p>
<p>The French-language cultural magazine <a href="http://www.amusement.fr/">Amusement</a> has published a print issue with an RFID chip attached, which, when read by a suitable RFID-reader, provides access to additional content.</p>
<p>There's a very basic <a href="http://www.shinyshiny.tv/2009/04/shiny_review_am.html">video overview of Amusement's&nbsp;RFID chip in use</a> over at Shiny's site (focusing almost as much on Nabaztags as on Amusement) or you can visit the <a href="http://www.amusement.fr/">magazine's own site</a> for more information (although this is probably best for the French-speakers among you).</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2009/04/rfid-enabled-magazine.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2009/04/rfid-enabled-magazine.html</guid>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Amusement</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">magazine</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">publishing</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID</category>
        
         <pubDate>Mon, 27 Apr 2009 13:43:46 +0000</pubDate>
      </item>
      
      <item>
         <title>EU announcement on RFID privacy expected soon</title>
         <description><![CDATA[<p>Earlier in the year, I wrote here about the European Commission's ongoing discussions about <a href="http://www.computerweekly.com/blogs/rfid-blog/2008/02/eu-introduces-rfid-consultatio.html">how it should treat RFID</a>. It then held a public consultation, with the likelihood that some form of legislation - or guidelines - over privacy would follow around six months later. i.e around now</p>
<p>I hear that these discussions are reaching a head and that some form of announcement may not be too far away. That would coincide with a recent meeting in France over the 'Internet of Things' reported recently on <a href="http://www.euractiv.com/en/infosociety/internet-things-prompts-eu-push-privacy-rights/article-176075">EurActiv</a></p>
<p>France wants to introduce new privacy rights for consumers, and as current holder of the rotating EU Presidency, it is in the box seat to introduce those rights. Watch this space!</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2008/10/ec-announcement-on-rfid-privac.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2008/10/ec-announcement-on-rfid-privac.html</guid>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">EU</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">EurActiv.com</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">European Commission</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Internet of Things</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">privacy</category>
        
         <pubDate>Thu, 16 Oct 2008 10:49:28 +0000</pubDate>
      </item>
      
      <item>
         <title>RFID and a recession</title>
         <description><![CDATA[<p>So no-one's afraid now of mentioning the R word. It's no longer a question of talking ourselves into one. We're here - although some of the banking news today is a little more encouraging (so far!)</p>
<p>Already I've seen posts that discuss the benefits of&nbsp;<a href="http://news.cnet.com/8301-13505_3-10063147-16.html">open source</a>&nbsp;and <a href="http://ccsblog.burtongroup.com/collaboration_and_content/2008/09/things-it-can-d.html?ref=VortexMe&amp;aff=VortexMe">collaboration</a> technologies in a recession. I wonder what the prospects are for RFID projects? Does less discretionary budget mean RFID-based projects cannot get off the ground? Or does the need for business to be more efficient point the way towards cost-effective initiatives that offer an opportunity for organisations to consider RFID (even on a pilot scale),&nbsp;that they&nbsp;haven't got around to doing anything about before? There are opportunities for organisations to learn more about RFID&nbsp;by visiting centres of excellence&nbsp;such as the <a href="http://www.gs1uk.org/RFID/RFID_Test_Centre.asp">RFID Test Centre in Cheshire</a>.</p>
<p>Ultimately, does RFID necessarily have to be a&nbsp;big-ticket item? Or are there ways of making it work industry by industry, even in challenging times?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2008/10/rfid-and-a-recession.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2008/10/rfid-and-a-recession.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID outlook</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">collaboration</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">open source</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">recession</category>
        
         <pubDate>Mon, 13 Oct 2008 09:48:04 +0000</pubDate>
      </item>
      
      <item>
         <title>RFID and the vulnerability of transport systems</title>
         <description><![CDATA[<p>There's been a lot of talk about the injunction brought to prevent a discussion at <a href="http://news.cnet.com/8301-1009_3-10012612-83.html?hhTest=1">Defcon</a> about hacking in to RFID card-based transport systems, which has implications for a number of cities around the world.</p>
<p>According to&nbsp;a rather less than complimentary piece about RFID in&nbsp;Fierce CIO,&nbsp;there is an RFID vulnerability assessment report which talks about the problems with the Massachusetts Bay Transportation Authority (MBTA) systems.</p>
<p>You can view the&nbsp;article<a href="http://www.fiercecio.com/story/rfid-due-overhaul/2008-08-12"> here</a>&nbsp;and the vulnerability assessment <a href="http://blog.wired.com/27bstroke6/files/vulnerability_assessment_of_the_mtba_system.pdf">here</a></p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2008/08/rfid-and-vulnerability-of-tran.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2008/08/rfid-and-vulnerability-of-tran.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">RFID in transport</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Defcon</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">hacking</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Massachusetts Bay Transportation Authority</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Transport</category>
        
         <pubDate>Thu, 14 Aug 2008 09:21:51 +0000</pubDate>
      </item>
      
      <item>
         <title>Packaging industry discusses merits of bar codes v RFID</title>
         <description><![CDATA[<p>The latest edition of Packaging News has an interesting discussion on the merits of RFID against the use of bar codes. For now, it concludes that, for primary packaging at least, bar codes remain the technology of choice, and it may be that way for some time to come. Organisations who are investing in technology for "primary pack coding" continue to choose bar code systems over RFID.</p>
<p>Savvy watchers have always concluded that it is simply not a case of bar codes v RFID, because the two will co-exist for some time yet. While <a href="http://packagingnews.co.uk/supplychainrfid/news/672998/Bar-code-repels-RFID-challenger/">the article </a>doesn't tell us much more "about why RFID&nbsp; is not completely there" (in the retail world)&nbsp;- it does have significant traction&nbsp;in other sectors -&nbsp;the piece does give a useful summary of the thought processes affecting the packaging industry. </p>
<p>Ultimately, I wonder whether the choice of bar codes or RFID will ultimately also be impacted by the green argument, with a desire for more environmentally-friendly packaging - or simply&nbsp;less "wrap-around" altogether. This is an&nbsp;area, I'm sure, that the packaging industry, together with retailers,&nbsp;is already addressing in its future planning, especially with&nbsp;the <a href="http://www.wrap.org.uk/wrap_corporate/news/retailers_and_brands.html">Courtauld Commitment</a> in mind. The Courtauld Commitment&nbsp;has an ultimate target of decreasing the amount of packaging waste by 2010.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2008/08/bar-codes-v-rfid.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2008/08/bar-codes-v-rfid.html</guid>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Courtauld Commitment</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">environment</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">green</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Packaging News</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">retailers</category>
        
         <pubDate>Mon, 04 Aug 2008 08:18:12 +0000</pubDate>
      </item>
      
      <item>
         <title>Sharing information collected by RFID</title>
         <description><![CDATA[<p>I came across an article this week which discusses moves that the German government is making towards aiding collaboration processes for businesses utilising RFID.</p>
<p>The work, by the German Federal Ministry of Economics and Technology, is tackling the problems companies face when sharing the information they collect via RFID. The project, known as Ko-RFID, began nearly two years ago, and runs until September next year.</p>
<p>You can read details of the project on RFID Journal <a href="http://www.rfidjournal.com/article/articleview/4221/1/1/">here</a></p>
<p>The project is part of the German Government's <a href="http://www.nextgenerationmedia.de/en/index.php">Next Generation Media Programme</a></p>]]></description>
         <link>http://www.computerweekly.com/blogs/rfid-blog/2008/07/sharing-information-collected.html</link>
         <guid>http://www.computerweekly.com/blogs/rfid-blog/2008/07/sharing-information-collected.html</guid>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">collaboration</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Information sharing</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Ko-RFID</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Next Generation Media Programme</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">RFID Journal</category>
        
         <pubDate>Thu, 31 Jul 2008 10:37:04 +0000</pubDate>
      </item>
      
   </channel>
</rss>
