Atlassian introduces Product Collection for AI developer decisions
Atlassian used its Team 26 user conference in Anaheim this week to detail tools designed to work with the fact that, today, software development prototypes can be built in hours due to the arrival of AI.
Workflows that once took weeks now take days.
The company says that the barrier to building has dropped dramatically – and when software development becomes easy, another factor becomes the constraint: decision-making.
But what decisions do software teams need to make these days? Here are three favourites:
- Which ideas are worth pursuing?
- Which signals actually matter?
- Which bets will drive real outcomes across your organisation?
Product Collection is built to solve these challenges, says the company.
This is an AI-powered product operating system that helps teams build the right thing with confidence. It captures feedback at scale, turns it into prioritised insights, and connects product strategy directly to delivery in Jira.
“In most organisations today, product workflows are fragmented. Customer feedback lives in support tools, sales calls, and Slack channels. Discovery happens in one tool, delivery in another. By the time work reaches engineering, the why is often lost,” notes Atlassian. “This is where Product Collection comes in. It brings together four tools into one connected system.”
Jira Product Discovery is where teams capture ideas and prioritise what to build. Feedback is a new tool which captures and analyses feedback from across sources. Rovo is AI that supports product workflows, from surfacing insights to drafting Product Requirements Document (PRD).
Ditching disconnected tools
Together, they unify how teams capture feedback, make decisions, and ship. Instead of stitching together insights across disconnected tools, teams get a continuous workflow from input to impact, where every decision is grounded in real evidence and carried through to execution.
“AI has made it easier than ever to fall back into the build trap – shipping more and more features just because you can,” said Tanguy Crusson, product lead, Jira product discovery, speaking directly to the Computer Weekly Developer Network.
“The hard part isn’t building anymore, it’s choosing what to build and speeding up feedback loops. With Atlassian’s Product Collection, we’re helping product teams go straight to the source instead of guessing. They can tap into every customer conversation, connect it to real usage data, and hand off all vital feedback to engineering teams. That’s how product teams better understand their customers and confidently build products that deliver on business outcomes,” said Crusson.
Jira Product Discovery gives teams a structured system to move from signals to priorities using flexible frameworks that scale across teams. Looking ahead, the company says it is exploring how agentic roadmapping can take this even further.
A living roadmap
With this vision, Rovo can assist teams by generating, refining and evolving roadmaps based on changing goals. It can surface trade-offs, suggest priorities, and help keep plans aligned across multiple objectives.
The goal is a living roadmap that adapts as conditions change, giving product teams continuous insight to inform decisions and adjust direction with confidence.
Product Collection is now in early access.
