One has to be very careful from where to draw inspiration. no matter how innocuous the subject, such as the prospects of WiMAX for example, what appear to be very well founded and well-written points can be misconstrued. Rather badly as it may turn out.
I say this as your author sits in the Library room at the
I'm here to listen to O2 explains its transition from mobile operator to 'communications integrator of choice' and have explained to me that the move was in part due to a constant need to keep a step ahead of rivals who O2 claims often follow in its footsteps. How accurate that statement could be is a matter of debate but even if so perhaps O2 should take inspiration from one of the great man's most famous aphorisms, namely that imitation is the sincerest form of flattery.
Yet at the heart of the launch is a very interesting trend: supporting those customers who have had to downsize. That is to say, not pulling the plug on those companies who have had to cut jobs during the recession. And most importantly the individuals concerned themselves who'll be allowed to keep their numbers even if they move tariffs.
For example O2 has converted 60% of former Woolworth's employees form business to cheaper domestic tariffs. O2 will also have a 'realistic' conversation with firms who simply don't have the workforce to match the devices that they'd signed up to support over fixed year contracts.
And that I guess is the essence of what a comms contact should be offering these days. The flexibility to scale down in response to bad times as well as upwards when things pick up.
People are talking about green shoots but hey it's only just spring. And for some this may be a dangerous idea. But as the great man himself said an idea that is not dangerous is unworthy of being called an idea at all.
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