When it comes to broadband, fixed as well as mobile broadband, there has always been a tendency to rely on the tale of the tape. That is to say relying on absolute measurements, especially in terms of bandwidth and cost.
There's a lot more to mobile broadband though and a couple of recent surveys really put paid to these are the be all and end all.
For example, in a survey of UK mobile broadband services by comparison service Which? Virgin Mobile came out top in three categories namely mobile usability, mobile broadband customer service and set-up.
A YouGov survey of 1,958 mobile computing users carried out in January 2009 ranked T-Mobile ranked first in nine of 13 categories that including reliability, network coverage, connectivity and value for money instead of just base cost and speed.
And between these all these criteria the two awards are some great benchmarks to ask those who's take your money. Mobile broadband is en vogue right now but don't forget you're usually making a two year commitment and what you buy just has to be good for your business
If you can't get satisfaction in terms of usability, customer service, set-up, reliability, network coverage, connectivity and value for money it won't matter at all how cheap or fast the mobile broadband service is