Tesco uses heat sensors to track customer flow
- Author:
- Will Hadfield
- Posted:
- 00:00 04 Oct 2006
- Topics:
- Enterprise Applications
Tesco has improved its customer service by installing heat sensors that can identify bottlenecks of people as they move around its shops.
The UK’s largest retailer is using the technology to stop congestion at tills and in store aisles. By improving the flow of customers around its stores, Tesco says it is maximising revenue and improving customer satisfaction.
The heat sensors have been installed above the doors in the retailer’s stores.
Tesco is using the same technology that the emergency services use to detect survivors in collapsed buildings. The sensors are built by UK manufacturer Irisys.
The retailer feeds the information into its in-store customer flow systems.
