vadim yerofeyev - Fotolia
Bellway Homes, a developer of new-build residential properties, has signed a deal with fibre-to-the-premises (FTTP) broadband supplier Hyperoptic to hook up homes at Bellway at QEII, a development on the site of a former hospital at Welwyn Garden City in Hertfordshire.
The development of 163 properties will be the first garden city housing development in the country to benefit from symmetrical gigabit broadband speeds, and is also Hyperoptic’s first foray into new-build suburbs, with the firm previously focusing on blocks of flats in city centres.
Homeowners will be offered an initial free, three-month trial of Hyperoptic’s 1Gbps broadband and telephone line rental, along with free evening and weekend calls to fixed landlines in the UK.
Jody Bryant, sales manager at Bellway Homes North London, said: “Bellway at QEII is situated in one of the UK’s most desirable garden cities – the homes have been specially designed to give families all the space and contemporary services they could ever need from their home.
“We also recognised at an early stage that physical infrastructure is just one part of the puzzle that makes a desirable family home. Today’s modern family is reliant on an increasing number of connected devices and [being] without a fast, reliable broadband connection can seriously impact their quality of life and family harmony.
“Full fibre broadband ensures they should never have to worry about fluctuating speeds or peak time slowdowns, plus the property is future-proofed for any advance in technology,” she said.
Steve Holford, chief customer officer at Hyperoptic, said: “Having a reliable fast broadband connection is an essential utility that is prioritised in the same league as good schools, a safe neighbourhood and strong transport links.
“Having a full fibre connection makes a home more attractive for prospective family buyers. The difference between an ADSL connection and our full fibre service is like night and day – we have had phenomenal feedback from customers as we have extended our footprint across the length and breadth of the UK,” he said.
Hyperoptic said it was now actively engaged in discussions with other developers building similar estates around the UK to co-qqordinate the installation of fit-for-purpose FTTP broadband services during the building process. The supplier hopes to have a service available to at least half a million homes by 2019.