Levente Varadi - Fotolia

Dropbox gives UK enterprises option to host cloud data in Europe

Cloud storage firm makes good on an earlier pledge to give enterprises the opportunity to host data in Europe, as its efforts to court the business community continue

Enterprise Dropbox users can now choose to host their data within Europe, as the cloud storage firm looks to capitalise on the growing demand for its services in the business community.

European enterprises with a Dropbox user base of more than 250 employees will be the first to benefit from the offer, and smaller firms will benefit as the supplier builds out its infrastructure footprint within the continent.

Its services will be hosted in Germany, through the company’s longstanding partnership with infrastructure-as-a-service (IaaS) giant Amazon Web Services (AWS).

“Dropbox did look at different providers and locations and decided that a location in the heart of Europe was the right one,” a company spokesperson told Computer Weekly.

In a blog post announcing the move, the company said European enterprises had emerged as keen adopters of its cloud storage service, fuelling demand for locally hosted services.

“We have seen enormous growth worldwide as more businesses entrust Dropbox with their move to the cloud,” the blog post said. “In Europe alone, the number of Dropbox Business customers has quadrupled in the last two years.

“With this launch, we are giving those organisations more choice, and providing a world-class solution for future European business customers.”

The cloud-based file sync and share service first revealed plans to start hosting the service within Europe in December 2015, soon after the fallout from the abolition of the Safe Harbour EU-US data transfer agreement.

Around that time, several high-profile cloud firms – including AWS and Microsoft – outlined plans to ramp up their European datacentre presence by building UK datacentres.

Read more about Dropbox

AWS and Microsoft have previously played down the impact the Safe Harbour ruling had on their datacentre building plans.

However, industry watchers often claim that the fallout from the European Court of Justice’s ruling on the issue has sharpened the minds of CIOs about where their data is kept and who can access it.

Dropbox, meanwhile, has made a concerted effort recently to court the enterprise and position its services as safe to use in a business context, by pursuing accreditations and making its European infrastructure pledge.

Both have been important for the company to achieve, as the use of its services has increased in workplaces via the Shadow IT trend.

“It is an exciting time to work with European companies,” the blog post continued. “The businesses we serve here are thriving – they are inventing products, creating jobs and building economies. We are proud to help them be more productive, efficient and innovative, and can’t wait to see what they achieve next.”

Read more on Infrastructure-as-a-Service (IaaS)