Yahoo appoints UK TV executive Dawn Airey to run European operation

Internet firm Yahoo names UK TV executive Dawn Airey to replace EMEA senior vice-president Rich Riley

Internet firm Yahoo has appointed UK media executive Dawn Airey to run its operations across Europe, Middle East and Africa.

Dawn Airey built her career at Channel 5, Sky and ITV. She is expected to take the role of senior vice-president for EMEA after leaving pan-European broadcaster RTL after five years in April.

The appointment marks the end of a protracted hunt to replace Rich Riley, who left as part of a restructure in April last year, and now heads music service Shazam, according to the Guardian.

"To be part of the Yahoo renaissance was simply irresistible for me and I am very much looking forward to driving change, innovation and growth,” said Airey.

Henrique de Castro, Yahoo's chief operating officer, said: “Dawn is well known for her visionary thinking, operational discipline and leadership skills, and I can't wait to work with her as we position Yahoo for growth throughout the region."

As part of that growth strategy, Yahoo has made a string of acquisitions since CEO Marissa Mayer took up the challenge of turning Yahoo around and winning back advertisers and users lost to rivals Google and Facebook.

Since Marissa Mayer’s arrival at Yahoo in July 2012, the internet company has acquired several startups, but most of these have been aimed at expanding its mobile offerings.

Acquisitions include Alike, Stamped, Snip.it, Summly,Tumblr, Bignoggins Productions and Xobni.

In addition to the slew of acquisitions and Yahoo Mail updates, Mayer has overseen an update of Yahoo’s homepage and a revamp of its Flickr photo sharing platform, acquired in 2005.

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