Money worries prompt shoppers to look for online bargains

Money worries will lead to more people shopping online for bargains this Christmas, according to a YouGov survey.

Although 71% of people polled said...

Money worries will lead to more people shopping online for bargains this Christmas, according to a YouGov survey.

Although 71% of people polled said they would shop online, 28% said security worries over ID theft, fraud and not trusting the site they are buying from would stop them buying.

More than 2,000 people were questioned about their spending plans, with the majority saying the recent credit crunch and resultant recession would prompt them to buy online.

"Businesses have an opportunity to benefit from the increase in online shopping expected this year by reassuring online customers concerned about security that they are on a safe website," said Tim Callan, vice-president of marketing at internet provider VeriSign.

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