BT brings enterprise CRM to SMEs

New solutions aim to offer SMEs software for their specific needs, plus service and suppor all from a single source.

BT Business is claiming to have reshaped the business applications market for small and medium-sized businesses (SMEs) with a range of corporate grade business systems.

The new range is the result of a partnership with NetSuite and SugarCRM and BT is confident that with the new applications SMEs will be able to follow the trend of rapid adoption of on-demand software.

As a proof point of its endeavour, BT Business cites research which revealed that client relationships is the area that UK SMEs believe is the most critical factor (43% cent) to their success.

The solutions from NetSuite and SugarCRM each offer a range of specialised benefits to help better manage client relationships. NetSuite is a provider of on-demand, integrated business management software suites and SugarCRM, produces Customer Relationship Management (CRM) software. NetSuite’s integrated business management software suites offer customers one single system to manage critical business operations from Enterprise Resource Planning (ERP) to CRM and to Ecommerce.

With such solutions, BT Business believes it can offer SMEs software for their specific needs, coupled with high quality service and support, all from a single source.

Applications include sales force automation, sales pipeline monitoring and reporting, improved service and increased customer satisfaction, as well as performance and marketing campaign measurement. BT Business will work with its customers to ensure they choose the options that best suit their specific requirements.

BT is also currently looking at a range of other business applications from other vendors and is set to make further partnership announcements in the near future.

Commented Bill Murphy, managing director, BT Business, “With this announcement we really are changing the way small and medium-sized businesses can think about and buy their business applications, delivering them the benefits of services previously available only to larger companies.”


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