Salesforce.com developer app allows common interface across devices

Developers using the Salesforce.com platform will now be able to build common user interfaces across different devices to allow workers to access the same customer relationship management system.

Developers using the Salesforce.complatform will now be able to build common user interfaces across different devices to allow workers to access the same customer relationship management system.

Visualforce will enable programmers to customise existing desktop-based interfaces to run on mobile devices, so that using the on-demand CRM applications is straightforward across different platforms.

Being able to customise interfaces and provide a common user experience, for example by tailoring a handheld device for a sales rep in the field from an order-entry kiosk on a manufacturing shop floor, can help reduce the need for separate training programs for different devices, a spokesman for Salesforce.com said.

Visualforce makes use of Apex coding and provides a page-based model built on standard HTML and web presentation technologies. Visualforce is complemented with both a component library for implementing common user interface elements, and a controller model for creating new interactions between those elements.

Salesforce has re-branded its Apex developer network as Force.com. This provides infrastructure services including database, logic, workflow, integration, and application exchange, which can be used to build applications that run inside the Salesforce.com environment.

Salesforce's CEO, Marc Benioff, said that Visualforce aimed to enable programmers to build applications without producing different versions for different platforms.

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