Mobile phone shipments set to reach one billion mark

Worldwide mobile phone shipments are on track to hit one billion units this year, industry analyst IDC has predicted.

Worldwide mobile phone shipments are on track to hit one billion units this year, industry analyst IDC has predicted.

The third quarter of 2006 saw 254.9m units shipped, up 7.9% on the previous quarter and a 21% rise year on year, IDC’s Worldwide Quarterly Mobile Phone Tracker report revealed.

The third quarter saw market leader Nokia set a new industry record, shipping 88.5 million units in the third quarter. Its market share hit 34.7%, up from 31.6% in the same quarter last year.

Motorola came in second, with 21.1% of the market share, slightly up on last year’s 18.4% figure, while Samsung was placed third after a slight dip in its market share from 12.6% to 12%.

IDC research analyst Ramon Llamas said, “Shipping nearly a billion units in a single year is a significant milestone, but just as important is the journey it takes to get there. Much focus has been given to emerging markets, and rightly so.

“Emerging markets have presented tremendous opportunity for vendors to provide users with their first handsets, and some users may already be looking to upgrade to another phone. Similarly, replacement handsets are a popular option for those in mature markets, especially as new features such as music have gained momentum.”

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