BBC considers website adverts for foreigners

The BBC is asking visitors to its international homepage and news websites how they would view advertising on the sites.

The BBC is asking visitors to its international homepage and news websites how they would view advertising on the sites.

While the BBC is not planning to introduce advertising for its domestic sites, it believes it could use ads to fund content provided for foreign visitors who don’t pay the BBC licence fee, as they are effectively being subsidised by fee payers.

Around 100,000 people accessing the foreign sites from outside the UK will be asked to take part in the online survey.

The BBC is considering introducing banners and branded boxes to the foreign pages.

The BBC World TV station, commonly found in foreign hotel rooms, already carries ads.

The BBC’s commercial operations currently generate around £150m a year for its coffers. This includes the sale of DVDs and videos.

Read more on E-commerce technology

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

  • How do I size a UPS unit?

    Your data center UPS sizing needs are dependent on a variety of factors. Develop configurations and determine the estimated UPS ...

  • How to enhance FTP server security

    If you still use FTP servers in your organization, use IP address whitelists, login restrictions and data encryption -- and just ...

  • 3 ways to approach cloud bursting

    With different cloud bursting techniques and tools from Amazon, Zerto, VMware and Oracle, admins can bolster cloud connections ...

SearchDataManagement

Close