Mobile technology puts Quartix on right track

How a vehicle tracking firm streamlined its machine-to-machine solutions, cutting time and costs

How Quartix streamlined its machine-to-machine vehicle tracking solutions, cutting time and costs

The company

Founded in 2001, Quartix provides vehicle tracking solutions to the UK's building and construction, specialised site and field services, transportation, security and product distribution industries. Quartix's machine-to-machine (M2M) vehicle tracking system uses GPS and the internet to monitor the movements of vehicles. Unlike other vehicle tracking systems, it requires no software installation nor changes to firewall or security settings. All logs and tracker reports are accessed through standard internet tools such as Internet Explorer and Microsoft Outlook.

Finding the right partner

In its early set-up phase, Quartix approached three UK network operators to find the best network partner to help it build its M2M system. Orange provided the best network choice and has remained the company's sole and trusted network partner.

Collaborating in M2M

Quartix now has more than 400 customers and has connected more than 3,000 vehicles in the UK to the Orange network. One such customer, Rygor Group Services, uses Quartix's M2M system to manage a fleet of 120 vehicles. Taking merely an hour to install in each vehicle, the system is used to track the Rygor fleet, provide breakdowns of miles covered, analyse average speeds and identify or respond to driver issues. The company receives daily web-based reports to track its fleet. With no complicated software to install, the system is so simple that Rygor now handles the installations itself, going to Quartix for the necessary parts such as the Orange SIMs and in-vehicle hardware.

Rygor's group director Clive Squire says, "The Quartix system has worked really well. The key issue is cost against benefit. The efficiency savings in terms of time and fuel more than outweigh the costs of installing and running the system."

Orange Quartix partnership success

Central to this successful channel partnership has been Orange's dedication to supporting Quartix. From small to big shipment orders, Orange has responded quickly and punctually to all of Quartix's needs.

The company sees this as indicative of the right way to manage a channel partnership, be responsive to resellers, understand their business and be supportive.

An important tool to enable this is the Orange Orpac SIM provisioning solution, which has helped Quartix improve both operational efficiency and time to market. Quartix can use Orpac to provision the SIMs, enabling it to add or bar services and monitor customer usage. This ensures that M2M solutions can be deployed quicker and more effectively, with minimal disruption to its customers' business.

Customer ROI

By working with Orange as its M2M channel partner, Quartix has already benefited from:

  • greater efficiency in ordering, managing and deploying M2M-based vehicle tracking solutions
  • satisfied customers, who recognise the value of Quartix and its solutions
  • reassurance and 24/7 support from Orange
  • reduced operational costs by migrating to a simple electronic system for billing and SIM deployment
  • financial growth and profitability
  • greater kudos working with an established and credible brand like Orange.

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"We're only a small business but that's not the way Orange treats us. They were the only operator to pay attention to our business and have been instrumental in our success ever since. It's the win-win situation that we were hoping for."
Andy Walters, managing director, Quartix 

"Each Orange channel partner is treated exactly like a valued customer. No one reseller is the same and we need to understand their business to provide the right level of support for their customers. Quartix has proven that we've developed the right channel strategy and together with their support we are helping to lead the way in demonstrating that M2M is neither too complicated nor too expensive."
Sam Sandercock, head of channel sales, Orange Business Solutions

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