In conjunction with Computer Weekly and CW360.com, ICM Research surveyed 1,006 people to gauge the UK's perception of broadband Internet.
The survey found that only 8% of those asked had broadband Internet access. A further 8% of respondents said they were planning to buy broadband Internet access within the next six months, while 72% said they had no plans to invest in broadband.
Worryingly, 12% did not understand the concept of fast Internet access.Kate Turner, a director at ICM Research said, "Businesses need to be far more focused as there is limited awareness of broadband." She said people seemed to be unaware of what it could actually do.
People in the 18 to 24 age group seemed more open to broadband Internet access. Some 15% already own a broadband connection and a 13% plan to buy one within six months.
Understanding and take-up of broadband was highest in the South East and in socio-economic groups AB, C1 and C2.
Consumers are not inspired by the Internet >>