FlyingSpark ignites mobile productivity

A new UK company claims it has come up with a different approach to mobile business that could prove a massive boost to a mobile...

A new UK company claims it has come up with a different approach to mobile business that could prove a massive boost to a mobile sales force's productivity.

FlyingSpark has developed technology that enables mobile workers to receive only the information they need on mobile handheld devices via GPRS.

Unlike existing offerings, the data is sent to the device before the user accesses it, enabling a much smoother and more efficient delivery method, the company claims.

Nigel Deighton, research director at analyst organisation Gartner, said: "If you look at existing mobile data solutions, they fall into one of two camps: thin client, such as WAP or Citrix, or synchronisation devices.

"What's interesting about what FlyingSpark are doing is they're trying to smooth out some of the issues with mobile applications."

The company is pledging its faith in GPRS, which has received a poor press recently. "People think GPRS is going to be a panacea. But it's going to come with a lot of delays and it can play havoc with mobile data," Deighton said.

But Keith Day, FlyingSpark's marketing director believes GPRS has a solid future. "What we see in the press at the moment is that GPRS is not as fast as we thought it was, and it's patchy. But that's the price you pay for getting the functionality. We think GPRS is a great thing. It's faster than GSM, it's priced by the amount of data you send, it's a public network and it extends into 3G."

FlyingSpark is targeting its new mobile applications at medium to large-sized corporations with field sales arms. The company will sell its wares on a purely direct basis at the moment.

However, FlyingSpark realises it cannot stay totally direct if it is to be successful. The company hopes to form relationships with mobile operators and systems integrators, among others. Day said it is currently in discussions with its first partners and customers.

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