EMC ANZ says Data Domain will be a hit down under, at Quantum’s expense

All twelve Data Domain employees in Australia and New Zealand have found a home at EMC, which says it is picking up new partners as a result of its acquisition of the company

EMC has not dissolved its partnership with Quantum, but expects Australian and New Zealand storage buyers will overlook its deduplication partner due to the superiority of products EMC has acquired from Data Domain, according to Shane Moore, EMC’s ANZ Product Marketing Manager and designated local data deduplication expert.

“We did not get a lot of traction with Quantum,” he told SearchStorage ANZ today.

“Quantum was not bad technology, but if someone is in the market for data deduplication they will compare Quantum and Data Domain and see Data Domain is superior. But Quantum is still in our price book and we will support it.”

Moore added that EMC has already taken in the ten staff Data Domain employed in Australia and the pair located in New Zealand.

“They’re already working from our offices,” he said and have become part of a new EMC “Backup and Recovery Systems Division” headed by former Data Domain CEO Frank Slootman.

Moore said Data Domain “had a good footprint” and “used corporate marketing effectively,” a combination that resulted in the company winning a strong customer base and a good collection of resellers, some of which are now getting closer to EMC.

XSI is one Data Domain reseller Moore said previously sold the acquired company’s wares in preference to EMC’s own software-based deduplication product Avamar. Since the acquisition XSI is now closer to the EMC fold. Existing EMC resellers are also, Moore said, taking more interest in Data Domain products. He named Dimension Data as an integrator previously uninterested in Data Domain but now expressing a desire to potentially use and resell its products.

Moore added that Data Domain’s products have been co-branded EMC, a situation he does not expect to change for the foreseeable future.



Read more on Data quality management and governance