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17 September 2013

How networks and data win Formula One races for Mercedes AMG Petronas

Formula One is a highly pressured, high-octane sport that captivates 600 million viewers around the globe. As it approaches its 50th anniversary it is continuing to expand, with 22 drivers from 11 teams competing at 19 circuits – and more set to come in the immediate future. But it is no longer just a sport associated with glamour, champagne and speed. Behind the scenes, technology is playing an increasingly pivotal role. A number of big names in the technology industry have got involved with Formula One, from services companies such as CSC through to infrastructure firms such as Dell. But one of the most recent additions to the throng of partners is Tata Communications. Back in February 2012, Tata signed a deal to become the Formula One's official connectivity provider, as well as its choice for web hosting and its content delivery network. “We looked into the market to see who could provide us with the services we needed. Of all the people we researched, Tata Communications gave us what we wanted,” says Eddie Baker, chief ...

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