Nike, Best Buy, Yahoo and others share their patents and ideas through GreenXChange

I just came across a piece written by Andrew Winston in the Harvard Business Review blogs about Nike and others’ (Best Buy, Yahoo etc) adoption of Open Innovation in setting up the GreenXChange, a group set up to encourage organisations to share patents and ideas that can help companies reduce their environmental impacts.

OK. Winston wrote this a couple of months ago for HBR, but I think it’s worth highlighting the piece and GreenXChange here.

Here are more details of the launch of GreenXChange earlir this year.

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