While investigating a story about yet another trading platform seeking a technology partner, I realised the importance of names in today’s Googlesphere.
Project Rainbow is the codename of an alternative trading platform being set up by major banks. Eager to learn more about this little-known project, I turned to Google.
Potential investors who do the same are in for a shock. Project Rainbow, it appears, is the name for two separate alleged US secret military projects.
It should help those IPOs go with a bang, though.