A bus company has chosen is putting Norwich on the IT map through a trial to send bus users adverts from local retailers.
FirstGroup has put low energy Bluetooth beacons on buses in Norwich which sends hot news of discounts and offers as they travel through the city.
The app will learn and tailor what future notifications to send, as the user interacts with them. So expect plenty of Rover showroom offers for Bang & Olufsen stereo systems.
How else could you get people off a bus that is passing through Norwich.