A consumer protection organisation in Denmark has alleged that Google has broken privacy laws by not limiting how long it stores personal data, and has asked the government agency responsible to investigate.
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Watchdog Taenk (Think) has asked Denmark’s Data Protection Agency (DPA) to check whether Google’s data collection adheres to privacy laws.
A document from Taenk, that has been seen by Reuters, said: “The consumer council Taenk would like the Data Protection Agency to assess whether Google’s indefinite data collection complies with consumer’s basic right to privacy. We have become aware of the fact that Google today has nine to 10 years of data on users with a Google account.”
“We believe that Google generally try to be transparent with respect to the data they collect and, among other things, allow consumers to delete their own data,” said Taenk chairman Anja Philip.
“However, in our view, Google collects and stores the information for much longer than necessary in relation to the trades that they can deliver services and target ads to their customers, and we look forward to getting DPA’s assessment of the case.
“What words you search for, and where you are saying, is very personal information so it is not [right] that Google stores indefinite. Besides the obviously uncomfortable [idea] that one’s comings and goings in the smallest details are recorded and stored for years, there is a risk that information can be misused by unauthorised persons that gain access to a Google account,” added Philip.
In a recent study of 2,022 consumers in Denmark, Taenk said they perceive data about their whereabouts location Google records and stores as “very private”. ... ...