HP has launched new products and services in the networking, high-performance computing, storage and converged infrastructure areas.
They will allow enterprises to build software-defined datacentres and hybrid cloud infrastructures.
Analyst firm Gartner recently predicted datacentre hardware spending on new types of products and big data deployments will reach $9.4bn in 2014.
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At HP's annual conference, Bill Veghte, executive vice-president and general manager for Enterprise Group of HP said: “As customers look ahead, they need business outcome-driven infrastructure that enables the New Style of IT.”
Big data, mobility, security and cloud computing are forcing organisations to rethink their approach to technology, causing them to invest heavily in IT infrastructure, according to HP. The services it has launched are aimed at reducing IT complexity, Veghte said.
Among the new products launched is HP Apollo, a new family of HPC solutions to address power and datacentre efficiency challenges. The Apollo servers combine a modular datacentre design with air and liquid-cooling techniques for performance efficiency.
HP claims it provides up to four times more performance per square foot than standard rack servers.
It also launched HP Helion Self-Service HPC, a private cloud solution based on the HP Helion OpenStack cloud platform, which provides a self-service portal containing HPC resources.
Just last month, the company announced it is pumping in $1bn over the next two years in cloud-related products and support services, including investing in OpenStack cloud. The company is also launching a range of cloud services called HP Helion to help users build hybrid IT.
According to the company, enterprises with a legacy network architecture are unable to realise the full potential of cloud computing because of the network’s complexity.
Adopting a software-defined networking (SDN) approach enables enterprises to make full use of cloud resources and increase their datacentre network’s agility and simplicity, HP said.
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At Discover, it launched HP Virtual Cloud Networking SDN Application and HP FlexFabric Datacenter 7900 series switch. The products help companies “rapidly” virtualise the datacentre and deploy isolated cloud networks in minutes as opposed to months.
In addition, HP Trusted Network Transformation allows users to transform their datacentre network while maintaining business continuity.
HP has refreshed its OneView service with enhancements so customers can leverage a software-defined converged management approach within their datacentre. One improvement is extending management across HP 3PAR storage and supporting flexible storage resource pools with converging automation of servers and storage.
OneView automates routine IT tasks, reduces IT operational expenses and improves response times to business needs.
HP also has integrated HP ConvergedSystem for Virtualisation with OneView, delivering a common management platform across servers, storage, networking and third-party software, enabling customers to deploy and automate the management of their IT environment quickly.
A hybrid IT environment delivers business agility and flexibility but needs to offer shared pools of resources onsite and from the public cloud to be efficient, according to HP.
To this effect, it has released Datacenter Care Flexible Capacity, a pay-as-you-go service that delivers a public cloud experience with the benefits of on-premises IT.
With flexible pricing models, scalability and flexible usage across the datacentre, customers can gain the benefits of a public cloud, on-premises or hybrid delivery model to retain control and improve security, while maintaining an enterprise-quality support experience, it said.
In the storage space, it has launched the all-flash HP 3PAR StoreServ 7450 Storage array. This delivers flash storage at under $2 per usable gigabyte with guaranteed data availability. It also released new backup, recovery and archive (BURA) products, including improvements to the HP StoreOnce Backup family.
These offerings eliminate the requirement to manage isolated single node backup targets, enabling customers to protect increasing volumes of data while simplifying data management, according to the company.