SAP is to launch a full range of on-demand hosted software for mid-size companies, building on the tentative steps...
it made towards CRM on-demand solutions last year.
The firms intends offering the on-demand solution to enable smaller firms to reduce the cost involved in adopting its suite of ERP and CRM platforms.
The offering will be made in parallel to SAP’s existing mid-size ERP and CRM offering, which is now being heavily promoted on TV and in the press.
SAP CEO Henning Kagermann said the on-demand software will be offered under a new “try-run-adapt” model to allow firms to test the software before buying it.
It will be sold via the web and over the phone, and will be managed entirely remotely, from day-to-day operations to upgrades.
The hosted product is beginning initial market validation, and SAP plans to introduce more details about the product road map and its associated components at an event later in the current quarter, Kagermann said.
SAP is going after the likes of Salesforce.com: with its on-demand platforms, a company that leads the field in on-demand CRM.
On the financial side, SAP has posted healthy increases in sales and profits for the full year, although it saw operating margins dip slightly.
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