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AMD steps up pressure on Intel with cheap chips

Tash Shifrin

Chip manufacturer AMD has slashed processor prices, many by more than 50%, as it steps up competition against rival Intel.

The new AMD price list appears on the company’s website but was not formally announced.

The price cuts come as the company moves to buy graphics chipset manufacturer ATI – part of the company’s plans to  integrate microprocessors and graphics processors to meet demand in key market segments, such as gaming, the design and media sector and mobile devices.

AMD has been taking market share away from Intel, the world’s largest chip manufacturer, and is expected to boost its position still further next month when it is due to announce a new tie-up with IBM.

The deal will see IBM launch a new range of servers, pitched at the business market, driven by AMD chips. IBM already uses AMD chips in very high-end servers.

 

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