BA drops e-commerce £6 million project

News

BA drops e-commerce £6 million project

British Airways has pulled the plug on a major Web site development with 25 staff expected to lose their jobs

The Website - codenamed Project Quicksilver - had been under development since August, reports claimed. The site was intended to be an information and e-commerce site offering news on subjects including shopping and travel.

BA blamed the decision on delays to the launch of the site, which was being developed by Affinity Internet. Affinity Internet pulled out of the project last week.

BA is reported to have invested £6m in the site, to be called Peeled, before shelving it. The airline had intended to market the site to members of its Executive Club Loyalty programme, who would have been rewarded for shopping and surfing on the site.


Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
 

COMMENTS powered by Disqus  //  Commenting policy