Van Heusen boosts sales with BI


Van Heusen boosts sales with BI

The world’s largest shirt maker, Van Heusen, has seen its sales increase after it used business intelligence software to more accurately forecast the mix of shirts it needs to stock in its stores.

Van Heusen, which owns the Calvin Klein and Kenneth Cole brands, was able to increase the proportion of its products that were in stock from 90% to 97%. It used software supplier JDA’s advanced allocation and performance analysis tools to improve the quality of its forecasting.

The shirtmaker’s vice president of planning and allocation, Jim Buehler, said, “We have been able to increase our in-stock rate with no significant increase in inventory. In some cases, we have even reduced inventory and had a better in-stock position.

“We had a major push to improve our position beyond item and class to the size level. This has significantly contributed to our sales markdown improvements.”

The process of allocating stock to all its retail outlets has been cut from 90 minutes to less than 15 minutes.

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This was first published in February 2007


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