Channel competition increases

Feature

Channel competition increases

The battle for dominance of the emerging channel marketplace sector has picked up a gear with the launch of Elcom’s StarbuyerGold site — but new entrant Best3C dismissed other models in the sector as flawed.

Mike Evans, director of Best3C’s site, 3Cvillage.com — a marketplace launched in January, linking Asian vendors such as Teco, Mitac, Acer and Tikon Technology with dealers in the UK and the rest of Europe — claimed most channel marketplaces had the wrong approach.

“What is required is a business model that offers real value for the reseller in better product information, faster and wider availability through solid logistics and better cost,” he claimed.

“Companies operating a fee-based system such as acequote cannot survive as the value is not nearly good enough — the model is fundamentally flawed,” he argued.

But Gary Munz, founder and managing director of acequote, insisted its subscription model was strategically sound. “A lot of people, such as the PaperX marketplace for the paper industry, have changed from free to subscription models,” he claimed.

Meanwhile, Elcom International’s e-business subsidiary, Elcom, has gone live with its StarbuyerGold B2B marketplace, which adds functionality to the company’s existing site.

Elcom UK managing director, Michael Templeman, told MicroScope the company had improved the site to allow customers to view price and availability information, check on-line orders and access customised product catalogues. “We continue to add more and more value to the relationship with our customers, making it easier and more efficient for companies to do business with us,” he said.


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This was first published in March 2001

 

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