Case study: Bentley Motors - when heritage meets technology

Feature

Case study: Bentley Motors - when heritage meets technology

The recently launched Bentley Mulsanne is Bentley’s all-new flagship grand tourer. DS PLM solutions including CATIA, ENOVIA, DELMIA and 3DVIA have been deployed to allow Bentley to exploit 3D visualisation and simulation techniques across the core product lifecycle processes.

The Mulsanne sets new standards in terms of comfort, effortless performance and handcrafted refinement – the very qualities for which Bentley is renowned. It combines a completely re-engineered V8 engine with luxury features such as sustainable hardwood veneers and specially treated leather upholstery and trim. It takes nine weeks to build a Mulsanne during which time around 10,500 separate parts are brought together and assembled into a combination of luxury and performance that is unique in the motoring industry. In 1919, Bentley’s founder W.O. Bentley had a vision of building “a good car, a fast car, the best in its class.” Over 90 years later, Mulsanne’s position at the pinnacle of the premium segment is a sign of Bentley’s commitment to its founding principles.


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This was first published in May 2011

 

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