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November 2011

Idea Lab: Employees want social networking tools

A Cisco-sponsored survey of 2,800 college students and professionals under 30 shows the majority will “follow” or “friend” their co-workers and managers on Facebook and Twitter, indicating that millennials will freely intertwine their personal and professional lives with social networking tools. Cisco’s second annual Connected World Technology Report also shows 66% of students and 58% of professionals consider a mobile device their most important technology, even more important than television. In the 2010 edition of the study, 60% of employees globally said offices are unnecessary for productivity. Cisco focused the survey on students and young professionals so that the company can “develop solutions that help IT prepare for the next-generation workforce,” said Scott Gainey, Cisco’s director of mobility product marketing. Enterprise social networking tools Cisco has already come to the table with enterprise social networking software in Cisco Quad, but Gainey said the company must continue to invest in these efforts. As an ...

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