Premium Content

Access "Action for Children intensifies customer data analytics with Rackspace open cloud"

Published: 03 Jul 2013

Action for Children is seeking to improve its data analysis to provide deeper insights into customers and fundraising activities. As part of this effort, it has engaged open cloud provider Rackspace to provide an on and off-premise hybrid system. A hybrid model was chosen because the organisation needed to retain a portion of dedicated hardware on site to host sensitive data. “With Rackspace, we knew that we could achieve true public, private and hybrid portability," says Darren Robertson (pictured), a data scientist at the charity.  "Additionally, by using an open platform such as Rackspace open cloud, we could take a long-term approach, ensuring that we avoided supplier lock-in around pricing or technology roadmap restrictions. This gives us the freedom to keep innovating – moving to new technology solutions and models as they are developed,” he says. In an interview with Computer Weekly, Robertson explains the charity’s data management and analytics strategy, which involves better targeting of advertising and personalising the web experience for donors ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

More Premium Content Accessible For Free

  • Networking keeps Heathrow flying high
    CWE_251114_ezine_23p-MED.jpg
    E-Zine

    In this week’s Computer Weekly, we go behind the scenes at Heathrow Airport’s new Terminal 2 to see the innovative network supporting operations. We ...

  • Coding for Kids
    Coding For Kids.jpg
    E-Handbook

    Get started with coding with this extract from Coding for Kids, which includes a 30% discount code for Computer Weekly readers.

  • The Technology Industry Survey 2015
    MS_tech_survey.jpg
    E-Handbook

    This is the fourth annual Technology Industry Survey, produced by Computer Weekly and Mortimer Spinks. This year, 3,408 technology professionals ...