Access "Action for Children intensifies customer data analytics with Rackspace open cloud"
This article is part of the July 2013 issue of Renegotiating services contracts
Action for Children is seeking to improve its data analysis to provide deeper insights into customers and fundraising activities. As part of this effort, it has engaged open cloud provider Rackspace to provide an on and off-premise hybrid system. A hybrid model was chosen because the organisation needed to retain a portion of dedicated hardware on site to host sensitive data. “With Rackspace, we knew that we could achieve true public, private and hybrid portability," says Darren Robertson (pictured), a data scientist at the charity. "Additionally, by using an open platform such as Rackspace open cloud, we could take a long-term approach, ensuring that we avoided supplier lock-in around pricing or technology roadmap restrictions. This gives us the freedom to keep innovating – moving to new technology solutions and models as they are developed,” he says. In an interview with Computer Weekly, Robertson explains the charity’s data management and analytics strategy, which involves better targeting of advertising and personalising the web experience for donors ... Access >>>
Premium Content for Free.
Action for Children intensifies customer data analytics with Rackspace open cloud
by Brian McKenna
Action for Children has engaged open cloud provider Rackspace to help it gain deeper insights into customers and fundraising activities through better data analysis
Danish tunnel builder Femern opts for DataCore storage virtualisation
by Antony Adshead
Femern will use DataCore storage virtualisation in place of EqualLogic array, cutting disk costs by 75%
- Action for Children intensifies customer data analytics with Rackspace open cloud by Brian McKenna
More Premium Content Accessible For Free
No more excuses: VDI is ready!
There are a lot of reasons to avoid implementing VDI. Access this e-guide with advice from desktop virtualisation expert Brian Madden who directly ...
Taking stock of e-commerce systems
In this week's Computer Weekly, the first of our three-part buyer's guide to next generation e-commerce looks at managing inventory in multi-channel ...
CW Europe - April 2015 Edition
With the datacentre industry a major consumer of non-renewable energy, it continues to come under fire from environmental campaigners and users to ...