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November 2012

We need European datacentres to 'be successful' says Box CEO

Enterprises have long lived in a world where storage meant buying in bulk, preparing for possible influxes of data and signing cheques to make even the wealthiest of businesses wince. However, with the growth of cloud computing, a shift has been occurring where rather than stockpiling terabytes of hard drives "just in case", a more flexible option of utilising other people's datacentres on demand and paying only for what you use has emerged. Box is one of the companies that has been driving this change. Based in California, with humble beginnings in a dorm room like many of the best Silicon Valley start-ups, its founder and CEO, Aaron Levie, has regularly been voted one of the upcoming techies to keep an eye on. The company was founded in 2005 and has raised over $265m in venture capitalist funding, with analysts now valuing it at around $1.5bn. However, it started as a predominantly consumer-focused business, enabling individuals to upload their files and share them with family and friends around the world. But that world is ...

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