Check your anecdotes. Is it still cool to say you are a Google coder?

It’s amazing how quickly things change in IT. Things go from cool to unpopular overnight. And it’s not just the technology itself but the IT bods in the industry.

I was chatting to an analyst this week about IT jobs in investment banks. He was talking about how it is no longer cool to be a coder at an investment bank. This is because of all the problems the credit crunch caused.

“A few years ago it was cool to tell someone at a dinner party that you work with software at an investment bank. But it is not anymore and is much cooler to say you are a coder at Google,” he told me.

Hold on one second. Tax avoidance! See what I mean? You develop a great anecdote and it is out of date pretty quickly.

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